![]() Virgin Mobiles, and Tata Indicom, besides quite a few real estate clients.Įxchange4media spoke to both Radio Mirchi and Tomato FM to find out more about their programming and marketing initiatives for the Kolhapur market, their concerns and the advertiser response. ![]() Some of the advertisers that have come on board include Idea, Airtel, BSNL, Colors, Zee, HUL, LG Electronics, UB Group. Like Radio Mirchi, Tomato FM, too, plays a mix of Marathi and Hindi songs from all eras, while its RJs speak in Marathi. Tomato FM, which caters to a TG of SEC AB in the 25-45 age group, maintains contact with its listeners via a lot of OB (outside broadcasting) activities. ![]() Pudhari Publication’s radio division Tomato FM has a property called ‘Baburao’, which is said to be quite popular in this market. ![]()
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